After all, there were people who willingly burned $299 for Apple's Designed by Apple in California coffee table book. But it's clear Apple still capitalizes on this image of luxuriousness - it can sell a monitor stand for $1,000 because people aren't going to look at it and be surprised. They're sleek, expertly crafted machines that deliver both in terms of hardware and software. That's not to say this is the sole reason people buy iPhones - not at all.
More than devices, they're often status symbols. In some markets, iPhones sell like crazy because there's this image of luxury attached to them. It's no secret that Apple is the "premium" option of the bunch. As Engadget notes, this is problematic because it continues a trend Apple has been doing recently: trying to upsell attractive tech that ultimately doesn't offer users much in the way of functionality. $1,000 for a svelte hunk of metal seems too much. With that kind of money, a person can probably eke out enough for a second-hand MacBook Pro. It might very well be worth something - just not $1,000. The problem isn't that it's not a good product. It tilts up to 25 degrees and holds everything firmly in place, and it can even turn the monitor all the way into portrait mode. It's sleek, it's minimalist, and it's unmistakably, well - Apple. Truth be told, the Pro Display XDR stand seems nice.
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